Tech Bacon

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Blu-ray Bah Humbug December 1, 2008

Filed under: Uncategorized — lfheller @ 10:35 pm

blu-ray

I’m feeling a bit contrary today. Perhaps it was too much holiday cheer or time with family and friends, but it’s time to talk about how Blu-ray was much ado about nothing.

There are postings today crowing about strong sales of Blu-ray players on Black Friday and through the weekend. There’s even one using data from PriceGrabber.com showing a 147 percent increase in sales of Blu-ray disc players from Black Friday a year ago.

It’s not hard to get triple digit sales increases based on a year where there were two formats embroiled in a war, and the few players in the market were exorbitantly priced. Flash forward, and we have just one victorious format and cheap players. Seems like a pretty hollow victory. A nonexistent one really.

The hardware manufacturers haven’t managed to hang onto the higher prices typically enjoyed at the beginning of a technology cycle, software suppliers are issuing statements about slower than expected sales and adoption rates of Blu-ray as a format, and the consumer is hardly in a financial position or mindset to embrace a new format and repurchase video collections for a third time in as many decades. How much money was spent on the development, marketing and maneuvering needed to establish Blu-ray? Was it worth it?

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One Response to “Blu-ray Bah Humbug”

  1. […] unknown wrote an interesting post today onHere’s a quick excerptThere are postings today crowing about strong sales of Blu-ray players on Black Friday and through the weekend. There’s even one using data from PriceGrabber.com showing a 147 percent increase in sales of Blu-ray disc players from Black … […]


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