Tech Bacon

Because everything is better with bacon

Your Spouse or Your Cell Phone? June 24, 2009

Filed under: Uncategorized — lfheller @ 11:52 am
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And the winner is… the cell phone.

I’m pretty sure this is no big surprise to a lot of women out there. And to those fools who are thinking it’s because women like to talk on the phone all the time, the answer was directed to what is more helpful organizationally. The phone or the husband.

Shoe retailer and Bill Me Later surveyed 600 women


Microsoft Discovers Women February 3, 2009

Filed under: Uncategorized — lfheller @ 8:39 am
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Okay, it’s a poor man’s version of an Onion headline but this news item posted yesterday on Dealerscope was interesting AND disturbing. Microsoft is marketing to women gamers in order to expand hardware sales.


The news that women play video games is about as shocking as the fact that women go to movies. Every few months or so, someone comes out with a piece of data that “discovers” this demographic as a viable market.

According to a Gannett News Service story: “We’ve sold 20 million consoles to date globally since we launched three years ago,” says Heather Snavely, Microsoft’s director of interactive entertainment business global platforms. “In order to get to the next 20 million, we need to get a new audience of women and teens. We’re going after them in ways that are different than ways we’ve done before.”

Well, different for the electronics industry anyway. Microsoft is deploying a tried and true method of selling to women — the house party. Just like Avon, Tupperware and Magic Chef, Xbox is pushing home gaming parties where hostess’ earn party packs, universal remote controls, Xbox live subscriptions and points. All to help promote the platform.

It’s great that Microsoft is paying more attention to women gamers. By many accounts, women make up the majority of gamers when including things like cell phone games, and less violent puzzles, card and word games. Now they just have to get the schmoes that populate the Xbox live to be more inclusive. Game blogs report varying levels of prejudice ranging from girl players simply being ignored to outright hostility. Forums like Gamerchix might help and house parties are interesting solutions, but why are initiatives like this always reported like its the first time a woman every played a game?


And another…. August 28, 2008

Filed under: Uncategorized — lfheller @ 1:55 pm
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Crunchgear is at it again, posting more misinformation and dubbing something childish and glittery, “for the ladies.”

The gear in question? Sony earbuds with sparkly colorful casings. Saying they are designed for women is yet another fabrication of the blagosphere, since the product is for the Japanese market where men have been known to drive pink cars tricked out with Hello Kitty. Oh, and the company info is in Japanese.

Crunchgear doesn’t read Japanese. Instead it sources Impress, a tech watch site, then translates it to English using Yahoo. How accurate is all this? Well, the translation has a release date of 2006……

Even worse, the whole thing was picked up and reported as gospel on Apartment Therapy, complete with the condescending “for her.”


Chauvinism? Not Really…. August 27, 2008

Filed under: Uncategorized — lfheller @ 7:03 pm
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Here’s a bit of misinformation so egregious it makes me hope Canon gets litigious. has somehow twisted Canon’s description of a new camera aimed at the teen and tween market. Twisted it with this charming headline, “PowerShot E1: Canon’s women-only digital camera.” For women, because the camera leaves out “unnecessary buttons.”

And because the blogosphere is often one giant game of telephone, Boing Boing’s John Brownlee mucked it up even further. Brownlee is joking, attempting to lambast Canon for its chauvinistic ways. Problem is, he’s reacting to another blog and simply lending legitimacy to Crunchgear’s misinformed premise.

It’s hard enough for product development and marketing efforts to women to be taken seriously without this foolishness.